There's a lesson for shooting here. Animal Aid took to the streets of Reading to protest about Labour MP Martin Salter's stance on shooting (broadly supportive). To his credit, he stood firm: “Nothing will ever satisfy these animal rights extremists," he told the Reading Evening Post.
But look at how the animal nutters made their protest. They dressed up as pantomime tweeded toffs. Why? Because everyone loves to hate an arrogant upper class twit. So if you want the public to support a ban on shooting, you encourage them to believe shooters are like that. It worked when they wanted to ban hunting, and they hope it will work again with shooting.
Shooting associations take note. Your spokesmen should never talk with a remotely posh accent, and should never dress in tweed, or you're playing into their hands.