Tuesday 4 November 2008
Pheasant at Lidl
Lidl is the sort of place I associate with frozen burgers and oven chips - so I was amazed to see the supermarket offering pheasant as part of their 'Luxury for All' promotion.
Great stuff - it shows how far game has come in the last few years, when what is, let's face it, a fairly downmarket retailer reckons it can make a go of selling pheasant to its customers.
At £7.99 a bird Lidl should be making a good mark-up, which I don't begrudge them one bit if it helps to establish pheasant in the urban British diet. After all, it's hard to be anti-shooting and enjoy a roast pheasant at the weekend.