We're already getting complaints about Jeremy Clarkson fooling about with a shotgun on Top Gear's 'Ground Force' spoof for Sport Relief.
Looking at the video, Clarkson's gun handling looks safe enough - but a lot of readers feel his laddish attitude sends the wrong message about guns and shooting.
On the plus side, there's something to be said for a high profile, popular character like Clarkson being seen to have fun shooting, with no hint of the usual negative associations.
Good or bad - what do you think? Here's a clip, more here »