This is a FUD (Fold Up Decoy). Produced by an Australian company, it's supposed to be the next big thing in decoying. I've had a look at them at the Midland Game Fair, where they're being sold by decoying.co.uk, the official UK importer.
It seems great - basically the decoy is made of neoprene with a fabric facing (similar to a mouse mat), printed with photo-quality images of the quarry - there are already pigeons, duck, geese and crows available, with more species coming soon.
The great thing is they're light and easy to carry - you can clip a couple of dozen to your belt. Once in position, fold them out and set them up. The design allows 'feeding' and 'sentry' positions, and the duck decoys will float right-way-up.
Plus the people behind them are full of enthusiasm and promotional ideas - I reckon we'll be seeing a lot more of FUDs over the coming months. They're on sale at the Midland GF for £25 for a pack of 6 pigeon deeks; if you can't make it to the Midland check out www.decoying.co.uk for more info.
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