Sadly I missed Joyce Laituri, their Golden, Colorado based marketing manager, who I used to be in regular contact with during my time on Gun Mart magazine. But I did pick up a copy of their press pack (rather splendidly supplied on a neat little USB stick that screws up into a tiny key-ring canister thingy).
And what should I find inside but a photo of this wonderful looking Bushcraft knife. Joyce tells me it's not out yet - but should be released soon. I'm hoping to persuade Joyce to let me have one for a review in due course, so watch this space!
UPDATE: Thanks to Surburban Bushwacker for pointing out there's some background to this knife's development here on the Bushcraft UK forum: