Tonight sees the first in a new BBC series of Kill It Cook It Eat It – this series features wild game, starting tonight with deerstalking at Balavil.
Will it be any good, and will it show shooting in a positive light? I watched a previous series, and found the presenter's breathless style rather irritating - milking the situation for every last drop of sensationalism as farm animals were slaughtered and butchered in front of a studio audience, who were then invited to eat the results.
Still, there's a lot to be said for getting the public to face the facts about where their food comes from. Shooting has nothing to hide, and stands to benefit when people compare the life and death of a deer, pheasant, etc, with that of a farm reared animal.
We'll just have to wait and see... tonight, 10.30, BBC3.